Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Google Adsense Optimization Tips

Google AdSense is a free program run by Google that allows you to display Google adverts on your blog/website and pays you everytime someone clicks on one of these ads.
Just submit your blog to Google for approval and after your content has been approved, you are ready to place AdSense ads on your website.  But beware, Google AdSense doesn't approve any sites!


According to AdSense policy you are not allowed to do the following things:

1) Do not click on your own AdSense ads by any way.
2) Do not increase AdSense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the AdSense code other than fonts and colors.
5) Don’t put AdSense code on adult or prohibited content.

Some basic optimization tips can double your AdSense revenue, so i've added a list of some of the best Google Adsense Tips and Tricks for making more money from the Google Adsense program.

Tips to Increase Google AdSense Earnings

1) Place the Adsense ads above the main fold that user can see your ad units without scrolling down on your site. This will increase your Ads Click Through Rate (CTR)
Because browsers and screen sizes vary, Google has created a nice tool that allows you to enter any URL, and check whether you've implemented your ads above the fold.

2) The best performing ad units for AdSense are:

250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle

Use them wisely. I suggest you to place 250 x 250 size ad units at the top of every post and align it at the right or left side of the post content. The 160×600 ad format can easily fit in the sidebar of your blogger blog.

3) You can use the following “heat map” provided by Google to analyze other top performing ad placement slots. You should concentrate on the areas with darker orange color which represents the hot spots of the ads slots. (see in the image below)

blogger blog, what is adsense, google analytics

4) Text ads are good for the first Google Ad unit. I also recommend you to place a 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will help you monetize visits from places like Digg and StumbleUpon.

5) Ads placed in-between the content can also perform well. If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post. 

6) Do not use borders to your text ads or use them wisely. 

7) To blend, choose the colors that match with the colors of your website: for example if your site background is black, you will put the same background for your Adsense ads. If your links are blue, then select the color blue for Adsense links. If your titles are red, then make your Adsense block titles red. 

8) To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.

9) To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles. (google hints)

10) Use link units near the site navigation bar. The main advantages of this placement, are that they can perform well and you don't need too much Ad space on your site. This way, your site looks clean and also, your visitors will be annoyed.

11) Study your keywords and the target ads to these keywords. Usually, Google Adsense crawler searches for the first or second paragraph to target ads to that page so don't forget to add your page-targeted keywords at the beginning of your post. 

12) MFA (made for AdSense) sites are websites created around AdSense keywords, and often, these are poor quality sites with little or no original content. Use Allow and block ads feature to block low paying or irrelevant ads showing on your site. And be careful when you're doing this, sometimes one ad unit can give you $0.01 in one country and $1 in other country. 

13) Use Google Adsense ad preview tool to view what ads are showing on your site.

14) Many times you can earn you more AdSense revenue from Image search engines than with the regular web traffic. Upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.

15) Add a search box at the top left region of your blog and use the word "search" in the submit button otherwise visitors might be confused and might not notice it. If you use a second search box, put it at the bottom of your pages.

7 Ways to Protect Your Website Against Hacking

Cyber-attacks are nothing new to small and large businesses alike. Although hacking is illegal, talented hackers know how to break even the toughest security systems in the Internet world.
Small business owners often ignore the security risk or don't realize the power that hackers have and thereby panic when they get attacked by hackers. Maybe they think, "Oh it won't happen to me," or maybe they don’t have enough time to think about their website security system. This way of thinking will only lead to costly misfortune, so make sure you take measures to keep your website secure.

The Dangers of an Unprotected System 


Here are some damaging scenarios that hackers can do: 
  • They can steal your customer’s confidential information by breaking into your database.
  • They can put inappropriate text and images on your website that can create a bad impression of your business. 
  • They can submit malicious and harmful virus attacks on people who enter your site. 
  • They can hack your email account and send spam through the servers.
  • This is a very short list, but there are plenty more. Your business may experience disaster if you don’t take proper steps to protect your website. All of these could potentially impact your business, and in severe cases, you may even lose valuable customers. 

Protecting Your Website from Hackers

Here are some tips to protect your website form the hackers.


Update Website Platforms and Scripts

If you are using a Content Management System (CMS) like WordPress, Joomla, Drupal, or others, it's very important keep the CMS updated whenever the latest version is available. Check for updates regularly and install the updated version as soon as it becomes available so that it can patch your security system. This is also applicable for shopping cart systems or other plugins and scripts. 

Careful on User Uploads

If your website allows the users to upload files, it is vulnerable to malicious scripts that can be uploaded on your server by hackers, which can break through security to your website. So, if you allow files, images, and text uploads from users, ensure their security by having a virus scan system in place before uploading to your website server. 

Protect Web Forms

Hackers can easily fill out your website’s contact form and submit malicious code through it, so make sure your website forms are secure by investing in web form security to avoid hacking. 

Strong Password Protection

Never use simple passwords to access the admin panel. Set up a password that has a mix of characters, numbers, and special characters that make it difficult for hackers to attack. You should also set up several security questions during the login progress, which adds an extra layer of protection since hackers won't be able to enter your website server without the security question answer.  

Hosting Security and Directory File Permissions

When your website is ready, it is very important to consult with an IT expert to review the security for the hosting server. If your hosting server is not secured, your website may be at severe risk of being hacked easily. Set up the maximum security to the server directories, and set the permission options to restrict read, write, and execution.  

Generic Website Error Page Security

Generally, when you log in with an ID and password, an error page appears if the ID or password is incorrect. Very carefully decide what to share on this error page.
For example, if someone submits the wrong username, a safer error message is "Incorrect username and password combination. “This way, the hackers cannot see any clues to guess your username or password. It is recommended to limit how many times someone can attempt to log in so that imposters will not have enough opportunities to try several login combinations. 

SSL Certificate

If you have a big website with a shopping cart system, membership, or online form, it is wise to protect your website with an SSL certificate.
A SSL (Secure Sockets Layer) certificate protects the submitted data to your website by encrypting it so that it makes it harder for hackers to intercept and corrupt. You will get a small SEO ranking benefit from Google for websites with SSL installed.
If you are don't know how to assess your security system, just call an IT expert and ensure all of these measures are in place. It is essential to ensure website security no matter what your business is.